Not just Olympic Demand…

July 11, 2012 by Sarah

Last week saw the end of a three-week festival of football – Euro 2012. It also saw the end of a three-week hike in Internet traffic. With an estimated 11 million visitors expected for London 2012, network operators and broadcasters are preparing themselves for another surge in Internet traffic on their networks.

The UK’s largest telecoms providers (BT, Three, o2, Vodafone) are collaborating to provide extra network capacity. This will require a MASSIVE investment. This short-term investment for extra network capacity really says something about where our vision was ten years ago when constructing our vital network infrastructures. Who would have imagined that an event such as the Olympics could drive the demand that is estimated this year?

The BBC expects the demand of the broadcasters online streaming service iPlayer to soar to 1Tbps! People will also be sharing photos and videos across all social media channels. YouTube users were uploading 10 hours of video to the site per minute in 2008, today that’s increased to 72 hours of new video content per minute.

It’s not just the demand for these events that will test our metro and sub-sea fibre networks that are soon becoming scarce. On-going demand for international bandwidth continues to increase – growing 45% in 2011. Gartner estimates the global DCS market generated $150B globally as of 2011 and is projected to grow to $200B in 2012. Public cloud services are to grow from $91 billion worldwide in 2011 to $109b in 2012. By 2016, enterprise public cloud services spending will reach $200b.

CeltixConnect is the first sub-sea fibre network to be built in OVER A DECADE in the Irish Sea. Events like London 2012 and the Euros prove that state-of-the-art, scalable networks are crucial for maintaining a reliable network that will not cause a reduction in end user service performance. Next generation service providers and enterprises have a big decision to make in the next year or two:

Should we invest in our network infrastructure to offer next generation services and applications or lag behind in the market place, watching our competitors surpass us?

Telegeography projects that $5.5 billion worth of new sub-sea cables will enter service during 2012 and 2013. Be the first to move to fibre or upgrade your existing network with one of CeltixConnect’s 72 fibre pairs! We are prepared for future demand… are you?


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